Episode 31: Sign on the dotted line

Watch the episode, then listen to the lines and repeat
1. Her boss, Paul, doesn't have a , so it's down to Anna to work out what to do.
2. Listen in to find out what her plan is and how she sets out to manage the project of securing a deal with a French company.
3. Let's just keep it our little secret, shall we?
4. We need to touch base about the European marketing strategy.
5. He wants to catch up with you, probably to see how you're getting on.
6. Very impressive but have they signed on the dotted line yet?
7. There's a rival company who's also targeting the European market called Tutti Fruity - and they'll do anything to steal our customers.
8. So, to keep our head above water, we need a clear strategy… and that's why I've put you in charge.
9. I have a feeling Paul hasn't a clue – that's why he wants you to come up with the ideas.
10. Tell him we need to price the rivals out of the market, that means offer the lowest prices so nobody wants to buy plastic fruit from our rivals.
11. You could say that we need to corner the market, that means Tip Top Trading dominates the plastic fruit market.
12. I think we've got to compete on price.
13. Tell him we need to build good relationships with our customers – that means we give them good service.
14. If we follow this strategy, I reckon there could be a bonus for us all by Christmas.
15. Well done Anna. Very .
16. If you can put your ideas into practice, you'll save the company.
17. Something about us trying to rip them off!
18. It means over charging them or giving them poor quality goods.
19. That's not fair. I'm going to have to sort this out.

Let's discuss
1. How did Anna and Tom feel after being released from the cupboard?
2. What are some ways to corner the market?
3. Is pricing out competition a good marketing strategy?
4. How can we build relationships with our customers?
5. Guess why the prospective customer thought Tip Top Trading was trying to rip them off?